Humans are reinventing the consumer goods and services industry
In the age of digital commerce, it is hard to predict what consumers will buy – and why, when and where they buy it. To stay ahead of uncertainty, think like a consumer and focus on building strong relationships.
Consumer goods and services now
47%
of consumer goods executives aspire to set a new standard for the industry – or even outside of it
95%
of executives believe consumers are changing faster than they can change their businesses
78%
of consumer goods companies identify the omni-connected consumer as a top priority
56%
of companies are prioritizing integrated business planning over demand-driven inventory supply
How to reinvent consumer goods and services
Deliver winning consumer and customer experiences
By directly involving humans—and their data—in the creation and orchestration of holistic consumer experiences, companies can meet changing consumer demands at the speed of life.
95%
of executives believe consumers are changing faster than they can change their businesses.
Drive loyalty
Unparalleled consumer relevance and intimacy drives loyalty.
Improve accuracy
Massively reduce risk while improving launch accuracy.
Access powerful insights by tapping into data
Data is everywhere but remains an untapped resource. Leading CPG’s leverage data and analytics intelligence to seize value creation opportunities.
74%
of CG&S executives say they are struggling to scale advanced analytics capabilities across their business.
Innovate and grow
Leverage data to create new product and investment ideas.
Improve consumer engagement
Dig into data to create hyper-personalized marketing content that will boost conversion.
Drive profitable growth with digital commerce transformation
Adoption of digital commerce is both material and ubiquitous for consumers and customers alike. This creates a big opportunity to capture the full potential of a market that’s poised to grow by 56% over the next three years.
94%
of consumers are now purchasing through digital commerce channels.
Grow consumer and customer lifetime value
Provide differentiated, personalized and consistent experiences across channels that build loyalty.
Build rich insights
Combine business and ESG data across multiple channels and build insights into consumer and customer needs to gain competitive advantage.
Deliver at scale and pace
Build operating model agility by implementing the right commerce infrastructure and operations for efficient orchestration across channels and easy integration of new channels.
Reduce costs
Drive cost reduction, sustainability outcomes, and improved efficiencies by taking an integrated, ethical end to end approach to digital commerce that eliminates inefficiencies and reduces duplication.
The generative AI era
Generative AI brings opportunities for CPGs to reinvent across the value chain and transform ways of working.
87%
of consumer goods CxOs say technology is a key element of their competitiveness.
Innovate and grow
AI can help capture consumer trends faster and better, fueling new product development.
Boost conversion
Ignite engagement with hyper-personalized content and a consumer-of-one approach.
Unlock people’s potential
Blend process, automation, and real human experience to rethink work structures and craft new roles for new levels of productivity.
Do well by doing good
Sustainability is a key force for change and drives long-term growth and viability—and it’s good for business. In the future, we will not talk about “sustainable business” sustainability will be “business as usual.”
83%
of consumers increased their sustainable shopping in the last 12 months.
Save on cost
Outperform on financial returns and improve risk management (for example, soap concentrates are higher-margin and better for the environment).
Deepen relationships
Embracing sustainability translates into improved retention and employee satisfaction, deeper supplier and partner collaboration, and differential brand growth.
Generate enduring, long-term sustainable value
Consumers have the power—and they want to see sustainability in every product or purchase option. Rethink processes, technology, and tools with a sustainability lens to reveal holistic value and leapfrog competition.
Less than 20%
of companies can sustain profitable growth before, during and after disruptive events.
Increase productivity
Rising input costs combined with higher inflation erodes consumer spending and hurts confidence. Enhance SG&A by 15-20% and improve working capital by 10-20% by expanding workforce productivity with end-to-end process transformation.
Grow revenue
CPGs are worried about optimizing and managing working capital amid recessionary pressure while maintaining sufficient liquidity to operate. Grow revenue by 1-2% by aligning investment to strategic priorities and future value pools.
Segments we support
Awards and recognition
Our leaders
Oliver Wright
Senior Managing Director – Consumer Goods & Services, Global Lead
Marc van der Net
Managing Director – Consumer Goods & Services Lead, EMEA
Ed Stark
Senior Managing Director – Consumer Goods & Services Lead, North America
Mauro Rubin
Managing Director – Consumer Goods & Services Lead, Growth Markets
